Destiny Bay Wines’ association with the New Zealand Trade Centre began through an enquiry from a Chinese distributor which the Centre had passed on to the director of global distribution, Brett Taylor.
We then realised that a display booth at the Centre, which we took up about a year ago, was a good way to promote our wine to overseas markets, without leaving the country, says Taylor.
And since Wendy and Frank took over the Centre earlier this year, business through the Centre has increased substantially we’ve had more business generated in the past two months than the entire year through the New Zealand Trade Centre! Taylor says the leads generated through the Trade Centre are genuine, qualified leads that have been thoroughly vetted by the Centre’s staff.
They know our brand and product very well. The whole team has visited our vineyard and winery, and they take a real interest in promoting our wine to overseas importers, says Taylor.
It’s like having an extended sales team working for you. He says there is an even greater Asian market focus with the Centre’s new owners, particularly with China, a prime target market for the high end wines Destiny Bay produces. Taylor appreciates the Centre for the extra business and contacts it generates plus the assistance on services such as translation, promotions and advertising.
The New Zealand Trade Centres’ sales and marketing service represents very good value when compared to other advertising mediums. As a concept, Taylor believes the Trade Centre is a fantastic idea, especially for smaller exporters that are often off the radar of Government support agencies.
It’s a private entity, so its focus is naturally on the smaller guys, and it’s a great direct link between suppliers and distributors, marketers and buyers.
I’ve seen the Centre’s refurbishment plans, and the office and meeting facilities are a fantastic idea for business people wanting to set up meetings in the CBD. With Destiny Bay Winery located on Waiheke Island, I plan to make full use of those facilities too.
Source: Information from Exporter Magazine Sept/Oct 2011 Edition pg. 42 Article by Glenn Baker, editor of Exporter Magazine
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